Privacy Policy

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when you use our website. Personal data are all data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Silora Fashion. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser’s address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which are technically necessary for us to display the website to you:

  • Our website visited

  • Date and time of access

  • Amount of data sent in bytes

  • Source/referrer from which you reached the page

  • Browser used

  • Operating system used

  • IP address used (where applicable: in anonymized form)

Processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. There is no disclosure of or other use of the data. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

3) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, certain user information such as browser and location data as well as IP address values are collected and processed on an individual basis. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

In part, cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out either pursuant to Art. 6(1)(b) GDPR for the performance of a contract or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our internet offering more interesting for you. For this purpose, cookies from partner companies (third parties) will also be stored on your hard drive when you visit our website in such cases. If we work with the aforementioned advertising partners, you will be individually and separately informed in the following paragraphs about the use of such cookies and the scope of the respective information collected.

Please note that you can configure your browser to inform you about the setting of cookies and to decide individually about their acceptance, or to exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers at the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When contacting us (e.g., via contact form or email), personal data are collected. Which data are collected in the case of a contact form can be seen from the respective contact form. These data are stored and used solely for the purpose of answering your inquiry and for the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your inquiry pursuant to Art. 6(1)(f) GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after final processing of your inquiry, this is the case when the circumstances indicate that the matter in question has been finally clarified and provided that no statutory retention obligations conflict.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

Pursuant to Art. 6(1)(b) GDPR, personal data are further collected and processed if you provide them to us for the performance of a contract or when opening a customer account. Which data are collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the address of the controller mentioned above. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further data use as permitted by law and about which we inform you below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for receiving the newsletter is your email address. Providing any other data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter after you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm, by clicking a corresponding link, that you wish to receive newsletters in the future.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. When you register for the newsletter, we store your IP address as entered by your internet service provider (ISP) as well as the date and time of registration in order to trace possible misuse of your email address at a later date. The data collected by us when you register for the newsletter are used exclusively for advertising purposes by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After you unsubscribe, your email address will be promptly deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we have reserved the right to further data use that is permitted by law and about which we inform you in this statement.

6.2 Sending the email newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for similar goods or services from our range to those already purchased. For this we do not need a separate consent from you. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising pursuant to Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any mailings. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. For this, you will only incur transmission costs according to the base rates. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

7) DATA PROCESSING FOR ORDER FULFILLMENT

7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the credit institution commissioned with payment processing insofar as this is necessary for payment processing. If payment service providers are used, we explicitly inform you about this below. The legal basis for the transfer of data is Art. 6(1)(b) GDPR.

7.2 Use of payment service providers (payment services)

  • PayPal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal or—if offered—“purchase on account” or “installment payment” via PayPal, we pass on your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg (“PayPal”) as part of the payment processing. The transfer takes place in accordance with Art. 6(1)(b) GDPR and only insofar as it is necessary for payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal or—if offered—“purchase on account” or “installment payment” via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be transmitted to credit agencies pursuant to Art. 6(1)(f) GDPR on the basis of PayPal’s legitimate interest in determining your ability to pay. The result of the credit check in relation to the statistical probability of default is used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical method. Among other things, but not exclusively, address data are included in the calculation of the score values. Further information on data protection, including the credit agencies used, can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

  • SOFORT
    If you choose the payment method “SOFORT,” payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (“SOFORT”), to whom we transmit the information you provided during the ordering process together with information about your order pursuant to Art. 6(1)(b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data are transmitted exclusively for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this purpose. Further information on SOFORT’s data protection provisions can be found here: https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR REVIEW REMINDERS

Own review reminder (no dispatch via a customer review system)
We use your email address for a one-time reminder to submit a review of your order for the review system we use, provided you have given us your express consent to do so during or after your order pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time by sending a message to the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUG-INS

9.1 Facebook plug-ins with Shariff solution
Special additional customs clearance costs and/or import duties are not included in the price and are at the customer’s expense.

Our website uses so-called social plug-ins (“plug-ins”) of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plug-ins, but only using an HTML link. This type of integration ensures that when a page of our website containing such buttons is called up, no connection is yet established with Facebook’s servers. If you click on the button, a new browser window opens and calls up Facebook’s page, where you can (if necessary after entering your login data) interact with the plug-ins there.

Facebook Inc., based in the USA, is certified under the EU-US “Privacy Shield” data protection framework, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options to protect your privacy, please refer to Facebook’s privacy policy: https://www.facebook.com/policy.php

9.2 Google+ plug-ins with Shariff solution

Our website uses so-called social plug-ins (“plug-ins”) of the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plug-ins, but only using an HTML link. This type of integration ensures that when a page of our website containing such buttons is called up, no connection is yet established with Google+ servers. If you click on the button, a new browser window opens and calls up the Google+ page, where you can (if necessary after entering your login data) interact with the plug-ins there.

Google LLC, based in the USA, is certified under the EU-US “Privacy Shield” data protection framework, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Google, as well as your rights in this regard and setting options to protect your privacy, please refer to Google’s privacy policy: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plug-in with Shariff solution

Our website uses so-called social plug-ins (“plug-ins”) of the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plug-ins, but only using an HTML link. This type of integration ensures that when a page of our website containing such buttons is called up, no connection is yet established with Instagram’s servers. If you click on the button, a new browser window opens and calls up the Instagram page, where you can (if necessary after entering your login data) interact with the plug-ins there.

Instagram LLC, based in the USA, is certified under the EU-US “Privacy Shield” data protection framework, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Instagram, as well as your rights in this regard and setting options to protect your privacy, please refer to Instagram’s privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Using a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being shown multiple times. Processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6(1)(f) GDPR.

In addition, DoubleClick can use cookie IDs to record conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser’s website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our internet presence or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, there is a possibility that the provider will obtain and store your IP address.

If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com (https://www.google.de/settings/ads), whereby this setting will be deleted when you delete your cookies. Alternatively, you can obtain information about the setting of cookies and make settings at the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and to decide individually about their acceptance or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-US “Privacy Shield” data protection framework, which ensures compliance with the data protection level applicable in the EU.

Further information on DoubleClick by Google’s privacy policy can be found at:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords conversion tracking

This website uses the online advertising program “Google AdWords” and, within the scope of Google AdWords, conversion tracking by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google AdWords). We can determine the success of individual advertising measures in relation to the data of the advertising campaigns. Our interest is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not intended to personally identify you. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across the websites of AdWords customers. The information obtained with the help of the conversion cookie serves to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords on the basis of our legitimate interest in targeted advertising pursuant to Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the EU-US “Privacy Shield” data protection framework, which ensures compliance with the data protection level applicable in the EU.

Further information on Google’s privacy policy can be found at: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them via the appropriate setting of your browser software or by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or only to a limited extent if you have disabled the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

  • Google Universal Analytics

This website uses Google Analytics, a web analytics service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies,” text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the “_anonymizeIp()” extension, which ensures anonymization of the IP address by truncation and excludes direct personal reference. By means of this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before transmission. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of these data by Google by downloading and installing the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plug-in or within browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent future collection by Google Analytics within this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics

Google LLC, based in the USA, is certified under the EU-US “Privacy Shield” data protection framework, which ensures compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out using a user ID. When a page is called up for the first time, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This makes it possible to assign interaction data from different devices and different sessions to a single user. The user ID does not contain personal data and does not transmit such data to Google.

You can object to data collection and storage via the user ID at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device.
You can perform the deactivation using a browser plug-in from Google (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plug-in or within browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent future collection by Google Analytics within this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Further notes on Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING / REMARKETING / REFERRAL ADVERTISING

Facebook Custom Audience via the Pixel method
This website uses the “Facebook Pixel” of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If express consent is granted, user behavior can thus be tracked after they have seen or clicked on a Facebook ad. This procedure serves to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.

The data collected are anonymous to us, i.e., they do not provide us with any conclusions about the identity of users. However, the data are stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with Facebook’s Data Use Policy (https://www.facebook.com/about/privacy/). You can enable Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing operations are carried out exclusively if express consent is given pursuant to Art. 6(1)(a) GDPR.

Consent to the use of the Facebook Pixel may only be declared by users who are older than 13 years. If you are younger, please ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified under the EU-US “Privacy Shield” data protection framework, which ensures compliance with the data protection level applicable in the EU.

To disable the use of cookies on your computer, you can set your internet browser so that no cookies can be stored on your computer in the future or cookies that have already been stored are deleted. However, disabling all cookies may mean that some functions on our website can no longer be executed. You can also disable the use of cookies by third-party providers, such as Facebook, on the Digital Advertising Alliance website: https://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing, with which we advertise for this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in your device’s browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6(1)(f) GDPR.

Further data processing only takes place if you have agreed with Google that your web and app browsing history is linked to your Google account and information from your Google account is used to personalize ads that you view on the web. In this case, if you are logged in to Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data are temporarily linked by Google with Google Analytics data to form target groups.

You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can obtain information about the setting of cookies and make settings at the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and to decide individually about their acceptance or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the EU-US “Privacy Shield” data protection framework, which ensures compliance with the data protection level applicable in the EU.
Further information and the data protection regulations regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 Applicable data protection law grants you extensive data subject rights (rights to information and intervention) vis-à-vis the controller regarding the processing of your personal data, about which we inform you below:

  • Right of access pursuant to Art. 15 GDPR: In particular, you have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria used to determine the storage period, the existence of the right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the source of your data if they were not collected by us from you, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the significance and the envisaged consequences of such processing for you, as well as your right to be informed of what safeguards pursuant to Art. 46 GDPR exist for the transfer of your data to third countries;

  • Right to rectification pursuant to Art. 16 GDPR: You have the right to the immediate rectification of inaccurate data concerning you and/or completion of your incomplete data stored by us;

  • Right to erasure pursuant to Art. 17 GDPR: You have the right to request the deletion of your personal data if the conditions of Art. 17(1) GDPR are met. However, this right does not exist, in particular, if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;

  • Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request restriction of the processing of your personal data as long as the accuracy of your data contested by you is being verified, if you refuse the deletion of your data due to unlawful data processing and instead request the restriction of the processing of your data, if you need your data for the establishment, exercise, or defense of legal claims after we no longer need these data for the purpose, or if you have objected on grounds relating to your particular situation pending verification of whether our legitimate grounds override yours;

  • Right to notification pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

  • Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transmission to another controller, insofar as this is technically feasible;

  • Right to withdraw consent given pursuant to Art. 7(3) GDPR: You have the right to withdraw consent to the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the affected data without delay unless further processing can be based on a legal basis for processing without consent. The lawfulness of processing carried out on the basis of the consent until withdrawal is not affected by the withdrawal;

  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you consider that the processing of personal data concerning you infringes the GDPR, you have the right—without prejudice to any other administrative or judicial remedy—to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work, or place of the alleged infringement.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of storage of personal data is based on the respective statutory retention period (e.g., commercial and tax law retention periods). After the period has expired, the corresponding data are routinely deleted, provided they are no longer required for the performance of the contract or initiation of a contract and/or there is no legitimate interest on our part in further storage.